Practical research and analysis for law firms trying to grow without overpaying for shared leads.
Most law firms don't realize they're bidding against themselves. Here's how the shared-lead model works, why it's structurally broken, and what the alternative looks like.
Read articleWe analyzed thousands of Reddit posts about legal situations. The intent signals are real, specific, and unguarded — exactly the kind of information attorneys need to convert a lead.
Using AI to draft attorney responses raises legitimate compliance questions. Here's how the Gate stage works and why the attorney is always the professional of record.
Google Ads CPCs for personal injury keywords now average $380 nationally. We break down the real cost-per-acquired-client across every major lead channel.
Studies on consumer behavior in legal services consistently show that response time is the single biggest predictor of conversion. Real-time matters.
A technical walkthrough of LexAlert's architecture: Watcher per source (Reddit, X, Quora, Avvo), Haiku classifier, Sonnet drafter, Python gate, Slack dispatch. What we built, what we considered, and why.
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